• Country: Serbia
  • Industry: FMCG (Confectionary)
  • Date of initial investment: 2015
  • Exit date: 2019
  • Current ownership stake: Fully realized
  • Ownership stake at peak: 5%
Company description:
Bambi is a regional confectionary producer present in several market segments, including biscuits, wafers and salty snacks. The company is best known in the Region for its iconic brand of hard biscuits Plazma.
Blue Sea Capital value added:
Streamlined Bambi’s operations in order to focus on core business – sourced, negotiated and executed disposal of a non-core asset – chocolate business and related brands portfolio to other local strategic player in the confectionary industry, thereby boosting margins and increasing efficiency
Negotiated management incentive plan with the management team
Board presence