Blue Sea Capital is pleased to announce the signing of an agreement for sale of Bambi, the leading biscuit producer in the countries of former Yugoslavia, to Coca-Cola HBC AG (“Coca-Cola HBC”). The transaction is subject to customary competition authority clearance and is expected to close in Q2 2019.
Blue Sea Capital participated in the investment consortium led by Mid Europa Partners that invested in Bambi in 2015 together with Imlek and Knjaz Miloš, the leading regional dairy and natural mineral water players, respectively, forming the consumer group – Moji Brendovi. The company is the leading producer of biscuits, wafers, savoury snacks and other confecionary products in the region, with its biscuit brand Plazma ranking first in brand recognition in Serbia.
Sаša Galić, Managing Partner of Blue Sea Capital, said: “We always believed in potential of Bambi and are proud that one of the leading global FMCG companies has recognised Bambi and its range of iconic brands as a strategic fit to their portfolio of trademarks. We enjoyed working together with Mid Europa Partners and the strong management team on Bambi’s transformation from diversified national confectionary player into the leading regional biscuit producer. The transaction also confirms the continued interest of both strategic and financial investors in high quality companies in the region of former Yugoslavia.”